Thu, 30 Apr 2026 23:05:43 +0000

Is Naugahyde the Secret Weapon Behind the Most Searched-Out Products? When shopping online, many of us stumble across products repeatedly labeled as “Naugahyde.” From rugged backpacks and tactical gear to rugged outerwear and even some cutting boards, Naugahyde has become a household term among product hunters and DIY enthusiasts alike. But is Naugahyde truly the secret weapon behind the most sought-after products—or is it just a durable material wrapped in effective branding? ### What Is Naugahyde? Naugahyde is a proprietary brand of coated textile fabric developed in the 1960s by the Naugahyde Corporation. It’s essentially a plastic-coated cotton or polyester material designed to be waterproof, scratch-resistant, and highly durable. Over time, it has evolved into a go-to choice for manufacturers who need tough, long-lasting materials that hold up under heavy use.