They Said They’d Stay Unflavored — So Doritos Flamas Showed They Could Burn the Game!

Thu, 30 Apr 2026 10:35:43 +0000

They Said They’d Stay Unflavored – So Doritos Flamas Showed They Could Burn the Game! When Doritos launched their bold and unapologetically fiery product line, the snack giant didn’t just enter the market—they ignited a revolution. Known for timeless flavor and consistency, Doritos recently broke convention with their Flamas series: unflavored, charred snack gems that bent the rules of what a beloved crisp could be. What started as a cheeky promise—they said they’d stay unflavored—ended with a statement that burned through expectations: they could and did ignite a brandOWNed flame in the competitive snack world. ### The Challenge: Can a Flavorless Chip Ride the Burn? Doritos has built its empire on flavor—each chip a masterclass in seasoning precision, saucy burst, and complex taste layers. But turning that legacy on its head meant challenging years of brand identity. The Flamas concept was simple yet radical: take out the flavor, lean into smoky char, and redefine what “Doritos” meant in a sea of saucy and spicy competition.