The 2 A’s must not be adjacent.

Thu, 30 Apr 2026 13:59:36 +0000

Why the 2 A’s Must Not Be Adjacent: A Deep Dive into SEO Strategy and User Experience In digital marketing and content creation, seemingly small design decisions can have a major impact on performance. One such critical principle is: The 2 A’s Must Not Be Adjacent — a guideline suggesting that two key elements on a webpage — typically called “A” and “B” — should never be placed side by side. This rule applies equally to content, layout, and user interface design, playing a vital role in SEO, readability, and conversion optimization. ### What Are the Two A’s? Though context varies, in most SEO and UX frameworks, the two A’s refer to: